Mannequins need to “beef up”
Do you know what really fries my bacon? Mannequins that are as skinny as runway models! Most of us know that the models we see parading down runways wearing the upcoming season’s clothing line are stick-thin and have an unrealistic body-frame, but why do stores’ mannequins need to mimic that same image?
In a recent edition of The Huff Post, an article written by Alice Hines titled, J.C
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. Penney mannequins: Are skinny mannequins artistic, or just anorexic? addresses this issue. This article was prompted by a customer who felt that the mannequins at J.C. Penney were too skinny and she began an on-line petition addressing this topic. I’m sure that many of us have felt this as we gaze at any stores’ window display but this customer actually let her voice be heard as she felt mannequins sent an unrealistic body image message to females. According to this article’s author, this issue has been addressed by several countries and some clothing lines concerned about female eating disorders, and size 6 mannequins have replaced the previous emaciated displays. Unfortunately, in my opinion, the switch to a more realistic image has not caught on universally and most of us are still surrounded by size 2 displays as we stroll through our favorite stores and malls.
I have noticed the latest TV ad campaign for a women’s clothing store where a 30 something female, size 2 model, parades some classy, cute styles and tries to convince you to purchase what she’s modeling. I have a couple of gripes with this. First off, I think many of the clothes at this store are very fashionable and practical for 50+ old women, not a choice for 30 year olds. I have visited this store a number of times and I can’t remember the last time I saw someone looking like the model meandering around the store looking to buy items. Instead I saw women, my age and older, my size and bigger, looking for that perfect item. Second gripe, I know how frustrating it is to try on an outfit that is being displayed on a window mannequin, and feeling disappointed that it didn’t look quite as good as the display. I have bought some items at another women’s chain store and I have the same gripes with them. Again, their mannequins are a size 2 but probably about 95% of their shoppers wear a size 10 or higher. In fact, this store also carries plus size clothes; wow, talk about an self-image blaster!
According to an article written by Jeany Miller in Smart Living Network, June 6, 2012 issue, since the 1950’s, women’s waist sizes have increased by 6″. No longer do women have a slim 28″ waist but a 34″! If this is the case, shouldn’t the stores’ mannequins reflect that change as well instead of the skinny forms that line the malls’ windows? Personally, I would applaud a stores’s decision to beef-up their window displays in order to make them more like the average women shopper. I promise, shoppers would take note and might walk a bit taller and with more confidence!
Happy shopping,
Until next time,
Judy